Björn Callenfors
– New Global Sales Director at Observit

In line with our ambitious growth strategy, it is a great pleasure to announce the appointment of Björn Callenfors as the new Global Sales Director for Observit.

Commenting on the new appointment, Lars Flodén, CEO Observit:
“Björn will be responsible for building and directing a new global sales team. His experience in building successful partnerships is much needed to accelerate Observit’s global journey. Björn is a natural leader and has the ability to inspire and motivate people. Overall a perfect match with Observit.”

Björn added: “It is an honor to be able to join such a fantastically innovative team and represent a service portfolio that truly has developed from real customer challenges. The value that the Observit portfolio represents is not easily matched in the video industry today”.

For the past decade Björn has been an integral part of the Axis Communications sales team, evangelizing digital technologies into previously analogue markets. He has a great track record with many years of experience introducing new technologies and challenging the status quo.


About Observit

We are on a mission to become the leading global service provider within mobile surveillance. Observit develops first-in-class video surveillance applications using Axis Communication ACAP technology. The offering includes Mobile Surveillance including on-board cameras and body worn cameras, Damage Investigation, People Counter and Positioning Services for vehicle depots.


Contact us

+46 60 14 95 40